Even if Roku and HBO Max come to terms in the near future, that deal likely won’t be a long-term one, which means they could end up in a fight again in a year or two. Instead, both sides are looking at it as a way to set new terms: Who controls the way streaming video gets to you? How does the money you spend on that video get split up? What about the money advertisers spend trying to reach you?īecause all of this is new - and because everyone thinks it’s going to change a lot in the coming years - you’re probably going to see these kinds of scrimmages happening periodically.
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It’s not like the old days of cable TV when programmers and distributors also fought periodically - they never asked you to figure out whether your TV set worked with their cable box. On the other hand, you can’t watch Peacock, Comcast’s new streaming service, on Amazon’s Fire TV, or Apple TV+ on Google devices - at least without doing some work beyond pointing and clicking.
So on the one hand, you can now pick and choose between streaming TV packages that have just about everything or “skinny bundles” that leave out things like sports you can also sign up for services like Disney+ because you want to see The Mandalorian and then easily unsubscribe when you’re done. If the two companies don’t get a deal done soon, it’s unlikely they’ll have anything in place for the holiday season, according to people who work at both companies.Ĭall it the collateral damage of the streaming wars, which bring you an enormous amount of choice about what you can watch and where you can watch it - but also require you to make sure the device and streaming service you want to use are playing together nicely. This is because Roku, which dominates the US market for streaming devices, and AT&T’s WarnerMedia, which owns HBO Max, don’t have a deal to put the new service on Roku’s streaming boxes, sticks, and TVs.
Emphasis on most: Right now, that group of HBO Max subscribers does not include those who use a Roku device to watch streaming TV.
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When Wonder Woman 1984 opens in theaters on Christmas Day, most HBO Max subscribers will be able to watch the movie at home.